A good friend who is the Chief Marketing Officer of Sports Illustrated partnered with Southwest Airlines to promote the magazine's annual swimsuit edition--the largest and hottest-selling edition each year for the publisher.
Some Southwest passengers are offended at the partnership given the adornment (model Bar Rafaeli) on the side of the plane. But...soft porn!? C'mon...
http://www.gadling.com/2009/03/04/passengers-take-fun-out-of-soutwests-supermodel-airplane/
Have any of these passengers seen an Abercrombie & Fitch outdoor board? (There's one on the way into Manhattan by the Midtown Tunnel, if anyone in Gotham wants to check it out.) Now, that's on the verge of soft porn! :-)
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