Tuesday, March 31, 2009

Big Mac on the attack

Quick, name the two stocks that gained value in 2008. Wal Mart would be an easy pick but the second may be a surprise—it’s McDonald’s. Yes, the quick service restaurant has come a long way since Fast Food Nation was released and the eatery was vilified as responsible for the obesity of Americans.

The international food chain put into place a six-year plan based upon founder Ray Kroc’s original mantra of “quality, service, cleanliness and value.”

McDonald’s is on a roll having achieved 55 months of global same-store sales increases. The food retailer went back to basics, as witnessed by the focus on Kroc’s mantra. McDonald’s also shifted to address the changing appetites of consumers, it focused on its brand, and it addressed the need for stronger, and more visible, corporate citizenship.

The results speak for themselves.

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