Tuesday, March 31, 2009

Esquire's design-a-cover

The May edition of Esquire magazine will feature a do-it-yourself cover allowing you to play mix-and-match with the facial features of Justin Timberlake, George Clooney and...President Barack Obama. This is pretty heady company for a U.S. president, given the "swoon factor" of his cover-mates, Timberlake and Clooney.

http://adage.com/mediaworks/article?article_id=135652

Esquire is no stranger to breakthrough covers having published a battery-powered cover in October. But, in the attached article, be sure and click on the link that takes you to George Lois.

Lois' covers for Esquire were truly iconic, during their time, and were part of the suggested "Golden Age of Journalism" in the 1960's, when the magazine flourished. It was during that time that Esquire was home to such noted writers-journalists as Tom Wolfe, Norman Mailer and Gay Talese.

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