A week or so ago we noted the demise of the Rocky Mountain News in this space.
A new report by the Audit Bureau of Circulation continues to highlight the challenge faced by major American newspapers--all but a handful are losing circulation.
In the ABC's report, 25 major dailies were analyzed by comparing their 1990 circulation to today's circulation. Only five reported an increase in circulation: Wall Street Journal (+8.34%), USA Today (+60.64%), New York Post (+22.58%), Houston Chronicle (+1.41%) and the Arizona Republic (+9.26%.)
Most had double digit percentage losses with examples including the Los Angeles Times (-38.22%), New York Daily News (-42.37%), Chicago Tribune (-28.43%), Detroit Free Press (-53.12%), Miami Herald (-49.14%) and Boston Herald (-53.33%.)
USA Today continues to have the highest circulation of any U.S. daily newspaper at 2,293,310.