Thursday, March 25, 2010

Quote of the day

PepsiCo CEO Indra Nooyi had this to say recently at the company's first analyst meeting since 2006: "There were a couple of brand refreshes that didn't work and a couple of agency partners that were misinterpreted or misquoted, and that led to controversy in North American beverages," she said.

No kidding, Indra! The Tropicana and Gatorade brand redesigns met with tons of criticism, including in this space, and both were derided by media, consumers and the industry. Additionally, PepsiCo's relationship with Arnell Group, which designed most of the new brand identity and packaging for the redone Pepsi brands, has been a focus of much criticism.

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