Wednesday, March 10, 2010

Mattel to create "Mad Men" collection

Yes, Mad Men fanatics--now you'll soon get to collect your favorite Mad Men dolls given the announcement that Mattel will launch versions of Barbie and Ken styled after characters from the hit TV show on AMC.

The dolls are part of Mattel's premium-priced collectors' series--there will only be 7,000-10,000 copies of each doll. The products will be sold in specialty stores and online at and

The Mad Men characters who will become doll-sized are lead character, Don Draper; his lovely wife, Betty; Roger Sterling, of Sterling Cooper; and Joan Holloway, the agency's office manager.

Holloway, in the show's initial season, was Sterling's mistress. Draper has had, of course, many dalliances and, at the end of last season, his wife, Betty, was filing for divorce given her newfound love, Henry Francis. So, even though the dolls represent a very un-Barbie-like morality statement, the official statement from Mattel said that Barbie's "immersion in the 'Mad Men' era will only go so far."

While the dolls won't come accessorized with cigarettes, cocktail shakers or highball glasses, they will have hats, overcoats, pearls and, yes, padded undergarments.

The dolls will debut in July, just in time for Season Four of Mad Men, and will fetch a hefty retail price tag of $74.95 each.

No comments:

Post a Comment