The third season of Mad Men, the 1960's-era drama set in a New York advertising agency, begins next month. And, leading up to that premiere, AMC, the cable network which carries the series, announced a partnership last week with Banana Republic. The partnership affirms the growing popularity of the cable series and also the impact the show is having on current-day fashion.
The partnership will include an in-store Mad Men promotion in Banana's 400 locations. The promotion will use imagery and character profiles to show off the clothing retailer's take on dressing for the 1960's workplace. Banana Republic will also co-sponsor a contest for customers to win a walk-on role in a season three Mad Men episode along with a $1,000 store gift card.
Last year, Mad Men teamed with Bloomingdale's for a partnership which was so successful that it more than doubled its limited run of featured window displays in Bloomingdale's stores.
The season two DVD set of Mad Men was released today and the packaging carries the fashion tie-in as well--Don Draper's signature crisp white dress shirt with tie is on the cover of the boxed set.
The season one DVD set was a top ten seller for the TV category last year, according to Lionsgate Home Entertainment, and similar success is predicted for today's release of season two.
The third season of Mad Men begins on August 16.