The ad in question features a college student shopping for a new laptop with the help of her mother. The commercial formerly had the student saying, "This Mac is $2,000 and that's before I add anything." "Why would you pay twice the price?" asks the Mom in reply.
In the latest version of the ad, that scene has been edited out. The re-edited version has the student saying, "It seems like you're paying a lot for the brand."
The campaign was created by Crispin, Porter & Bogusky.