Friday, July 24, 2009

Apple complaint causes Microsoft to alter ad

The "laptop hunters" campaign from Microsoft has done a very good job of spotlighting the cost of Apple laptops compared to those utilizing Microsoft operating systems. But now, Apple's drop in laptop pricing has caused Microsoft to alter at least one of the television spots.

The ad in question features a college student shopping for a new laptop with the help of her mother. The commercial formerly had the student saying, "This Mac is $2,000 and that's before I add anything." "Why would you pay twice the price?" asks the Mom in reply.

In the latest version of the ad, that scene has been edited out. The re-edited version has the student saying, "It seems like you're paying a lot for the brand."

The campaign was created by Crispin, Porter & Bogusky.

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