Thursday, May 28, 2009

Augmented Reality

Just when marketers probably felt like they were understanding how to optimize involvement with social media like Facebook, Twitter and YouTube comes a new technology, from a company called Total Immersion, dubbed "Augmented Reality."

The technology creates an engaging, immersive 3D relationship with the consumer on a laptop or mobile device. It's basically a 3D virtual experience, according to an executive at an online company.

Total Immersion markets itself as integrating 3D objects into live video. The video is then digitally processed and "augmented" with 3D components. The processing basically mixes the real world and virtual world together in real time, creating a 3D experience.

Stay tuned--we'll see if we can get access to some of this 3D video and link it to our blog here.

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