Wednesday, February 3, 2010

New McDonald's Super Bowl spot

Remember the classic commercial for McDonald's starring Michael Jordan and Larry Bird? This spot is always on any "best Super Bowl commercials" list given its entertainment value in pairing the two NBA superstars.

The fast food marketer is at it again, joining together LeBron James and Dwight Howard--two modern-day NBA stars--in its latest Super Bowl offering, which will air in the Sunday pre-game show on CBS. However, the road to get to this commercial has been circuitous, at best.

In 2007, rumor had it that McDonalds was in talks with James and fellow star Dwayne Wade to appear in the spot together. And, CMO Bill Lamar engaged with TBWA\Chiat\Day and creative guru Lee Clow on how best to brand and produce the new spot.

Fast forward three years, and a new CMO, ad agency and NBA co-star later, McDonalds finally has its next version of the iconic spot.

Here's a sneak peek:

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