Friday, February 5, 2010

It's G!

Rumor has it that execs at PepsiCo Inc. aren't thrilled with the work that TBWA\Chiat\Day is doing on their behalf for G (Gatorade.)

Really? Last time I checked, Chiat Day weren't the ones responsible for the questionable (that's being kind) decision to change the branding from Gatorade to G.

And, in other Gatorade news, local agency VML recently picked up all of the beverage marketer's digital business.

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