Thursday, April 2, 2009

Denny's "random act of kindness"

Denny's, home of the Grand Slam breakfast, is at it again. The restaurant chain gave away a free breakfast on a February Tuesday and the nationwide event drew over 2 million people. A television spot on the Super Bowl announced the promotion which engendered goodwill across the country.

Now, Denny's plans to offer a "bring a friend" promotion on April 8, between 6 a.m. and 2 p.m. The friend receives a free Grand Slamwich when the inviter purchases a Grand Slam breakfast.

Denny's is positioning the promotion as a "random act of kindness."

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