Tuesday, October 6, 2009

Tuesday two-fer

- Facebook is overflowing today with posts from self-ascribed "foodies" who are upset at the closing of Gourmet magazine. Gourmet is one of four publications that is being shuttered by Conde Nast Publications--the others are Elegant Bride, Modern Bride and Cookie. This move by the publisher is another in a long list of signs of the declining advertising industry coupled with changing media consumption habits by consumers. More and more newspapers and magazines are suffering, and closing, due to the increase in gaining access to information and content on the web by consumers. Conde Nast, in particular, is in trouble as ad pages at 14 of its 23 titles are down by more than the industry average of 29.5%.

-Verizon debuted a new commercial last night on Monday Night Football which went full bore at the quality--or lack thereof--of AT&T's 3G network. What's interesting about the ad's execution is that there is no "Verizon guy" nor a squadron of folks in the background representing Verizon's network. Is this a permanent change in advertising strategy? We shall see...

No comments:

Post a Comment