Of the remaining top shows, the rest are scripted and aren't live programming. The top nine and average :30 commercial cost are:
Sunday Night Football (NBC) = $339,700
Grey's Anatomy (ABC) = $240,462
Desperate Housewives (ABC) = $228,851
Two and a Half Men (CBS) = $226,635
Family Guy (FOX) = $214,750
The Simpsons (FOX) = $201,920
CSI (CBS) = $198,647
The Big Bang Theory (CBS) = $191,900
The Office (NBC) = $191,236
In case you're wondering, American Idol doesn't show up on this list because the new season won't debut until 2010. Expectations are that Idol will get $360,000-$490,000 for a :30. (The difference in price is based upon when in the program an ad appears--later in the program, and thus closer to the judges' decision, gains the higher price.) And, of the new fall shows this year, Flash Forward is the most expensive, getting $175,724 for a :30 spot.
Sunday night remains the costliest night on television given NFL football on NBC plus FOX's animated programming.