Tuesday, June 16, 2009

Save Pontiac?

General Motors is planning to sell three of its brands and kill one--Pontiac. But, in a new survey from an online car community called CarGurus, the Pontiac brand was chosen as the one consumers would like GM to keep.

Nearly 1,700 respondents participated--44% of them named Pontiac while 27% said Hummer, 20% Saab and 9% picked Saturn.

Pontiac was credited with starting the "muscle car" craze with the 1964 GTO, so maybe that nostalgia is behind consumers' reactions. What's surprising to me is that so many selected Hummer, a gas-guzzling, poor driving machine. And, what happened to Saturn's former appeal as "a different kind of car company?"

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