Here's proof that no matter how much press and advertising support is placed around a newsworthy item, there is still a substantial portion of the public who won't "get it."
Nearly 700,000 people called a federal hotline this week, confused about the nationwide switch from analog to digital TV. The switch occurred yesterday.
According to the FCC, nearly 30 percent of the calls were about how to operate the digital coverter boxes needed to receive signals on older TVs.
It will be interesting to see if sales of televisions spiked this past week since now all hardware will be digital-ready.