Tuesday, May 17, 2011

FOX at the Upfronts

Can you say Glee? Can I have an "amen!?"

FOX network executives took the stage yesterday afternoon for their upfront presentation to media execs and advertisers and, not surprisingly, used smash hit Glee to tie their performance together and not so subtly say "we're number one!"

The network's show opened with the Warblers, led by Darren Criss, singing "Hey Soul Sister," and featured other Glee Cast members singing and dancing. Jane Lynch, in full Sue Sylvester mode, followed and, true to form, used her time to insult the audience.

What shows did FOX trumpet? Not surprisingly, The X Factor was the headliner. Simon Cowell's new show will take over the time slot of American Idol this fall with Idol then starting up after the NFL's NFC Championship Game (if there is one) on January 22, 2012.

Terra Nova, another Stephen Spielberg project, was the other new FOX show which received lots of buzz. Nova was promoted at last year's upfront but got delayed--the show is about a family who travels back in time to when dinosaurs ruled the earth.

J.J. Abrams has created Alcatraz, which could be interesting. The premise? No one ever escaped Alcatraz until one night when 302 men disappeared, never to be heard from again.

Other shows unveiled included Touch, a new outlet for Kiefer Sutherland, and The Flintstones, another animated show from Seth MacFarlane, the creator of Family Guy.

FOX played to its strengths by showcasing Glee, Idol and the upcoming X Factor, affirming why the network is rated first among adults 18-49. The one-time fourth network has come a long way in its 25-year history.

No comments:

Post a Comment