Perhaps you can file this piece of news under the "duh" category, but eMarketer is reporting that spending on Social Media will rise dramatically in 2011 and also in 2012.
In a new report, "Worldwide Social Network Ad Spending," eMarketer reports that 2011 U.S. spending on Social Media will be 10.8% of total media spending, up from 7.7% in 2009. In 2012, the percentage of U.S. spend is forecast to be 12.1%. In terms of total dollars, the Social Media spend is $28.5 billion this year and $32.6 billion in 2012.
This growth phenomenon is happening worldwide. In fact, by 2012, markets outside of the U.S. will account for more than half of Social Media ad spending.