Thursday, July 1, 2010


The ad world lost one of its star players today when it was announced that Alex Bogusky, the creative juice leading Crispin, Porter & Bogusky, resigned to pursue other interests. And, apparently, those interests reside outside of advertising.

Bogusky was a founding partner of CP&B. He led the shop over the past 10 years and, during that time, the agency became perhaps the most talked-about company in advertising. The agency's work on Burger King and BMW Mini, among others, is oft held up as reflective of the creative marketing prowess of Bogusky and his agency colleagues.

A statement from MDC, the holding company for the agency, reads "We're confident that many important causes will benefit from his (Bogusky's) passion and brilliance, and wish him the very best in all of his future endeavors."

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