Friday, May 21, 2010

The World Cup--it's coming

Nike has done some great advertising, as we all know, but the attached link to a three-minute "epic" spot for World Cup is dubbed "the best we've ever done" by Trevor Edwards, Nike's Vice President of Brand and Category Management.

You be the judge...!

Personally, while it captures the rise-and-fall of worldwide emotions, based upon the play of those in the World Cup, the three-minute piece feels overdone.

The spot was developed for Nike by Wieden & Kennedy, Amsterdam, and was directed by Alejandro G. Inarritu (21 Grams, Babel.)  The stars featured in the spot are Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho, and cameos from the likes of Homer Simpson, Kobe Bryant and Roger Federer.  All are in Nike's stable of athletes, save Mr. Simpson.  And, in typical Nike fashion, they are linking to the World Cup--the world's biggest sporting event--even though rival Adidas is an official sponsor.

1 comment:

  1. Didn't like the Nike World Cup ad. I think overdone is a good descriptor. It reinforces my feeling that Nike is too full of itself.