I attended a Social Media "Summit" today and listened to Peter Shankman, CEO of the Geek Factory, talk about this trendy marketing topic.
During Shankman's presentation, he explained how the staff at local hotel, Sheraton Overland Park (KS), checked out his blog (below) prior to his arrival. They found out that Shankman is training for an Ironman competition and thus had a fruit basket replete with Power Bars awaiting him in his room.
Shankman compared this story with one about Delta and their inability to respond to several of his tweets about shoddy service on a recent flight. His point? Social media is a two-way dialogue--those brands who use social media not only to talk about themselves but also to respond to consumers are those who will win.
Check out Shankman at: