Friday, November 6, 2009

Mickey in need of a makeover?

On November 18, Mickey Mouse will celebrate his 81st birthday. And, while the rodent looks amazingly young for his age, the Walt Disney Co. wants to give Mickey a makeover.

Does this fit into the old adage of "if it ain't broke, don't fix it" or is this truly a case where an iconic brand figure needs updating? According to those in the know, Disney wants to make Mickey a bit more edgy in films and video games and may even be looking to change the way he talks, walks and lives.

If that's truly the case, I'm saddened at the feeling of a need to change. In the category of "my two cents," I think we have enough "edgy" characters making their way into films, video games, television, and popular culture in general.

Say it ain't so, Mickey!

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