Wednesday, February 11, 2009

What's up with "G?"

Is anyone else having a hard time understanding Gatorade's decision to re-brand to "G?" Far be it for me to criticize someone else's branding strategy--Lord knows it's happened to me way too frequently. But, why would the category leader--with a brand name synonymous with the category--decide to focus more on "G" than the name "Gatorade?"

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