Saturday, January 14, 2012

Tebow dominates social media

Name another pop culture-sports phenomenon, in recent memory, that competes with Tim Tebow's impact on societal conversation. Want proof? Look no further than Tebow-related chatter which has become pervasive across social media.

Bluefin Labs and Ad Age tracked Tebow-related conversations and found that the 2,137,220 comments, during and after last Sunday's Broncos-Steelers game, dwarfed other sports events during 2011. The 2+ million comments were far higher than the 1,809,310 comments during Super Bowl XLV; the 901,238 during World Series Game 6; the 720,668 during game six of the NBA Finals; and the 293,304 during game seven of the NHL Stanley Cup Finals.

An average number of social media comments for an NFL game on CBS is 107,637 during the past season. The average number of social media comments for an NFL wild card game--based on the four games last weekend--is 788,050.

Tebow mania? It's definitely true in the world of social media.


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