Friday, July 31, 2009
Reggie and Kim - splitsville
Thursday, July 30, 2009
Best coaches ever
Wednesday, July 29, 2009
Quick Hits
Tuesday, July 28, 2009
The Bachelorette chooses...
Monday, July 27, 2009
Tone it down, Tiger
Dive of the week
Marketing to women
The survey, conducted by Ketchum Communications, found that four in 10 female bloggers have provided information or feedback collected on their blogs to marketers to help them better market to women or mothers. An even larger percentage (53%) indicated that they would do so if asked, meaning this is a fruitful place for marketers to focus as they consider how best to reach women.
Not surprisingly, the research also pointed out some warnings to marketers as they try to tap into this profitable segment:
- Take the time to read the blogs and understand the areas of focus.
- Don’t assume that all female bloggers are “mommy bloggers.”
- Know that female bloggers are “more than their blog”—they have other roles in their lives other than being a mom or a blogger, including jobs outside the home.
Respondents also pointed out their dislike of how consumer technology products are marketed to women. The most common mistake cited is “patronizing language”—33% said that this turns them off to the brand being marketed. “Stereotypes” was also cited, by 28%, as a turn-off. Other feedback included “not being clear on product benefits” (15%), “using too much jargon” (11%) and “making products that appeal to men” (7%.)
Ketchum and BlogHer collaborated on the research, which was administered online by BlogHer in late June 2009.
Sunday, July 26, 2009
Closing out the week
- Mick Jagger turns 66 today. All jokes aside, he and his band colleagues can still rock it out.
- The parking lots around local restaurants still appear full, even with the down economy. But, there are sure more "dinner deals" to be had at upscale eateries. The Bristol has a $29 prix fixe, four-course meal and Sullivan's is advertising dinner for two for $69.
- Speaking of Adkins, he and fellow country stud, Toby Keith, invade Sprint Center in Kansas City on Friday night this week.
- The Sprint Center is getting a return date from Bruce Springsteen and the E Street Band on October 26. Maybe The Boss will start the concert on time this visit--his Kansas City concert late last year started over an hour after the announced start time.
40 years
Just a quick list would be: man walking on the Moon, the gathering of hundred of thousands of people at the Woodstock Music & Arts Festival; Charles Manson; the New York Jets beating the Baltimore Colts in the Super Bowl, thus becoming the first AFL team to win this football championship; Rod Laver winning the calendar-year tennis Grand Slam; the birth of Sesame Street; the release of notable albums like Led Zeppelin I and The Beatles' Abbey Road and the incorporation of Wal-Mart.
In the world of sports, we not only had Laver and the Jets, we had the Amazin' Mets winning the World Series, the aging Boston Celtics winning their 11th NBA title in 13 years, Mario Andretti winning the Indianapolis 500, a guy named Orville Moody winning the U.S. Open--his only major title ever, and Michigan upsetting #1 Ohio State. In college hoops, John Wooden's UCLA Bruins won their third straight national title led by a guy named Lew Alcindor (later becoming Kareem Abdul-Jabbar) and in college football, #1 Texas beat #2 Arkansas 15-14 in the "college football game of the century," according to the Southwest Conference. Yes, that's the same Southwest Conference which no longer exists and the same Texas, who's now in the Big 12 and Arkansas, who's now in the Southeastern Conference.
Forty years from now we'll celebrate the year 2049. On what will we look back and reminisce? The death of Michael Jackson? Jon & Kate? President Obama's health-care initiative? Tom Watson's "almost" British Open victory? The release of the new Wilco album? The beginning of a long run by Conan O'Brien as host of The Tonight Show? The start of a long, national political career by Sarah Palin?
Color me skeptical--it's going to be hard to top '69...