What's the most valuable brand in the world? Apple? American Express? Google?
The results are in, based upon the 13th annual Best Global Brands report from Interbrand, and the winner is--drum roll, please--Coca-Cola. The Interbrand study bases its rankings on financial performance and the role that the brand plays in influencing consumer choices.
This year's list, along with the prior year's rating, is as follows:
1. Coca-Cola (1)
2. Apple (8)
3. I.B.M. (2)
4. Google (4)
5. Microsoft (3)
6. General Electric (5)
7. McDonald's (6)
8. Intel (7)
9. Samsung (17)
10. Toyota (11)
11. Mercedes-Benz (123)
12. BMW (15)
13. Disney (9)
14. Cisco (13)
15. Hewlett-Packard (10)
16. Gillette (16)
17. Louis Vuitton (18)
18. Oracle (20)
19. Nokia (14)
20. Amazon (26)
Who were the big losers this year? Blackberry tumbled from 56 to 93, Goldman Sachs went from 38 to 48, and Barclays exited the list after reaching 79 in 2011.
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