American shoppers have been urged, in recent years, to get out and start their post-Thanksgiving shopping early--as early as 4:00 a.m. for some retail outlets.
This year, the start time has moved up even further as Best Buy just announced that they will join in with Target, Macy's, and Kohl's, to name a few, who will open their doors at midnight after Thanksgiving.
Brian Dunn, the CEO for Best Buy, had this particularly sad quote about the announcement, "It will change some Thanksgiving plans for our employees. It certainly changes mine."
The move follows what has happened recently in the retail sector--once one major retailer makes a move of this type, the others feel bound to follow. The only major retailer who has not announced plans to open at midnight is Wal-Mart. Keep in mind, though, that Wal-Mart has many stores which are already open 24 hours a day and had others open at midnight last year to sell toys.
While some shoppers welcome the earlier time, citing the ease of staying up versus getting up early, the move signals yet another cultural shift in the difficulty of Americans to shut down, even for one day, and spend time with family. Old fashioned? You bet. True? C'mon...you know you agree.