Monday, November 28, 2011

America's hottest brands

Advertising Age has published a list of America's hottest brands based upon "strong sales, savvy marketing and overall buzz."

Here's the list:

- Uniqlo: This retailer opened two mammoth stores in New York, blanketed the city with differentiated advertising and coaxed shoppers in with impactful pricing.

- Sharpie: Who knew that this brand would become one known for its creativity?

- Skillet Street Food Spices: Spreadable bacon--what a concept!

- Poise: This brand tapped into a consumer insight that "light bladder leakage" is more common than women thought.

- JackThreads: Exclusive fashion-line collaborations.

- Crossfit: This fitness brand is exploding in popularity.

- Arizona Tea: Arizona Tea is challenging Lipton for control of the $5.3 billion ready-to-drink iced tea category.

- Chegg: A textbook rental company fahioned after Netflix.

- Finish: Used positive reviews of its product to become a force in the dish detergent category.

- Dove: This brand is the poster child for good consumer packaged goods marketing.

- Kia Soul: Who doesn't love the Soul's campaign featuring hamsters!?

- My Little Pony: Kids' cable network, The Hub, re-imagined this 1980's cult hit.

- Chevy Cruze: GM's hottest selling car brand.

- Goldfish: This 50-year old brand is now the second best selling cracker.

- DC Comics: Licensing, merchandising and movies--they are doing it all.

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