Advertising Age has published a list of America's hottest brands based upon "strong sales, savvy marketing and overall buzz."
Here's the list:
- Uniqlo: This retailer opened two mammoth stores in New York, blanketed the city with differentiated advertising and coaxed shoppers in with impactful pricing.
- Sharpie: Who knew that this brand would become one known for its creativity?
- Skillet Street Food Spices: Spreadable bacon--what a concept!
- Poise: This brand tapped into a consumer insight that "light bladder leakage" is more common than women thought.
- JackThreads: Exclusive fashion-line collaborations.
- Crossfit: This fitness brand is exploding in popularity.
- Arizona Tea: Arizona Tea is challenging Lipton for control of the $5.3 billion ready-to-drink iced tea category.
- Chegg: A textbook rental company fahioned after Netflix.
- Finish: Used positive reviews of its product to become a force in the dish detergent category.
- Dove: This brand is the poster child for good consumer packaged goods marketing.
- Kia Soul: Who doesn't love the Soul's campaign featuring hamsters!?
- My Little Pony: Kids' cable network, The Hub, re-imagined this 1980's cult hit.
- Chevy Cruze: GM's hottest selling car brand.
- Goldfish: This 50-year old brand is now the second best selling cracker.
- DC Comics: Licensing, merchandising and movies--they are doing it all.