Tuesday, April 5, 2011

A lesson in bad creative

I receive a pretty vast quantity of solicitations of one type or another in my job--most by e-mail but many still via the old school method of large packages delivered by mail.

Today's package hit a new low in how not to do direct mail creative:

- My name was misspelled on the package.
- My name was misspelled on the letter.
- The address was incorrect.
- The creative was in horribly poor taste--think of the term "we deliver" with a visual of a doctor and mother giving birth to a child. I kid you not...

The letter signed off with a "expect a call from your ___ representative over the next few days." I can hardly wait.

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