I recently had a creative solution I was proposing to a client and heard the dreaded, "we need to take this in front of (insert some sort of nicer name for a committee.)" I dropped my what I thought witty, "You know, a camel is a horse designed by a committee" and laughed, but only got a blank look in return, thus sealing my fate--I had to make a creative presentation to a conference room full of people. It's every agency person's nightmare--the dreaded "let's gain a consensus" on something that, ultimately, is much more art than science.
There's a well-known cartoon in the ad biz by SkydeckCartoons.com labeled "The 8 Types of Bad Creative Critics." Take a look and pick out your favorite--haven't we all encountered one of these at some time or another?
The Blender: "Can we just merge them all together?" when presented with various options.
The Hidden Agenda: "It doesn't meet our objectives." "What objectives?" "You'll just have to guess."
The Micro-Manager: "Change the font to Times New Roman."
The Waffler: "Let's just go back to option 18D from the first round."
The Pet Peeved: "I can't stand the color yellow." "But, that's the brand color!" "Then change it..."
The Wannabe: "How about this instead?" (holding up a hand-drawn design on a cocktail napkin)
The Wet Blanket: "It just sucks." "Can you be more specific?" "No."
The Crammer: "Add this list of benefits" (displaying a toilet roll sized list of copy points)