Dear readers, how could I have ignored you? I looked at my blog recently and realized that it's been a month--a month--since I have posted here. Oh, the horror and embarrassment--please, please give me a mulligan and let me make it up to you!
In an effort to get back into your good graces, I give you today a peek under the advertising tent--a look-see at what advertisers are planning to fork over $3.5M-4.5M for a 30-second ad spot on the February 3 Super Bowl. Let's take a look, shall we?
Audi: The German automaker is back for a sixth straight year with one :30. The account is handled by Venables, Bell and Partners, a San Francisco-based independent shop who has done great work in energizing the Audi brand.
Frito-Lay: Another consistent advertiser is Doritos, who plans a seventh straight "Crash the Super Bowl" contest. Goodby, Silverstein & Partners, San Francisco, is the involved agency.
Taco Bell: The quick-service restaurant chain has a :60 planned for the big game.
Volkswagen: Deutsch, Los Angeles, handles the creative for VW, who plans one :60 during the game. Last year, VW's spot aired in the second quarter of the Super Bowl.
Walt Disney Pictures: Disney will promote Oz, the Great and Powerful, Iron Man 3, or The Lone Ranger with their in-game spot.
Coca-Cola: Coke has purchased three :30's with no word on whether the iconic white bears will be used in the advertising.
Chrysler: The Detroit auto manufacturer is back again after two years of much-hyped and much-discussed spots.
Kia: Last year's spot featured Adriana Lima and Motley Crue--what will Kia do this year to top that effort?
Oreo: Weiden and Kennedy was named to lead the Super Bowl creative efforts for this brand.
Mercedes Benz: The Super Bowl is being played in the Mercedes Benz Superdome in New Orleans. Perhaps naturally we'll then hear the sound of Jon Hamm's voice-over in one Mercedes spot in the game's fourth quarter.
Other involved brands include: Anheuser-Busch, Axe, Best Buy, Cars.com, Century 21, Lincoln, M&M's, Samsung, Skechers, Universal Pictures and Toyota.
(Source: Advertising Age)