Tuesday, August 28, 2012

I think this mobile advertising thing is going to work

Is there anyone out there that's saying, "This mobile advertising thing just isn't going to make it?"  If so, get a load of this--mobile ad spending is forecast to increase to more than $10 billion by 2016.  Advertisers currently invest about $2.6 billion in mobile, across banner ads and rich media, search, messaging and video, which means that the $10 billion plus mark is over a 400% increase in four years!

Asia-Pacific is the current region which invests the most in mobile advertising but, by 2013, the U.S. is expected to eclipse A-P and, by 2016, will spend twice as much as that region.  Currently, worldwide spending is at $6.4 billion and will rise to $23.6 billion by '16.

Source:  eMarketer, January 2012.

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