Is there anyone out there that's saying, "This mobile advertising thing just isn't going to make it?" If so, get a load of this--mobile ad spending is forecast to increase to more than $10 billion by 2016. Advertisers currently invest about $2.6 billion in mobile, across banner ads and rich media, search, messaging and video, which means that the $10 billion plus mark is over a 400% increase in four years!
Asia-Pacific is the current region which invests the most in mobile advertising but, by 2013, the U.S. is expected to eclipse A-P and, by 2016, will spend twice as much as that region. Currently, worldwide spending is at $6.4 billion and will rise to $23.6 billion by '16.
Source: eMarketer, January 2012.