Can you imagine George Bailey's consternation--beyond the mere fact that he got to see what the world would be like without him--had he known that those who watched It's A Wonderful Life could utilize this thing called social media to comment as well?
Bluefin Labs has analyzed the social media buzz around holiday-themed television and found that Elf, the holiday comedy starring Will Ferrell, won the social media sweepstakes by a wide margin. But, that victory had to do with the number of times the movie aired--eight times on USA and twice on SyFy between December 1-18.
When Bluefin factored number of mentions compared against number of airings, the social media winner was Michael Buble's A Michael Buble Christmas, which aired just once on ABC. Buble benefited from fellow crooner Justin Bieber's Twitter following as Bieber's tweeting posse helped promote the show given the young star's appearance on Buble's special.
The other interesting phenomenon was that shows which aired later in the month, closer to Christmas, garnered more social media mentions thus indicating that the holiday spirit built over the course of the month. A Charlie Brown Christmas which aired on December 15 received three times as many mentions as the one airing December 5.
Here is the top ten list based upon mentions per airing:
1. A Michael Buble Christmas (NBC)
2. CMA Country Christmas (ABC)
3. A Very BET Christmas 2011 (BET)
4. A Charlie Brown Christmas (ABC)
5. It's A Wonderful Life (NBC)
6. Elf (USA/SyFy)
7. Santa Claus Is Comin' to Town (ABC)
8. Christmas in Washington 2011 (TNT)
9. Home Alone 2: Lost in New York (ABC Family)
10. The Polar Express (Disney)