Monday, October 10, 2011

The Pop Thermometer

What's hot and what's not? What's trending in the world of social media and online chatter? Take a look at some of the interesting findings from Advertising Age.

Celebrity designers: Trending - Jennifer Lopez for Kohl's; Trailing - Sofia Vergara for Kmart; Tired - Kardashian sisters for Sears.

TV genre: Trending - Retro; Trailing - Song and dance realilty; Tired - Procedurals (take that, CSI.)

Marketable quarterback: Trending - Aaron Rodgers; Trailing - Peyton Manning; Tired - Tim Tebow.

Dessert-flavored vodka: Trending - Whipped cream; Trailing - Chocolate; Tired - Vanilla.

Must-Have photo app: Trending - PopBooth; Trailing - Instagram; Tired - Hipstamatic.

Video delivery: Trending - Vudu; Trailing - Netflix; Tired - Blockbuster.

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