Wednesday, August 31, 2011

From the wacky world of marketing

- A friend, who knows my fascination with the convenience store chain Kum & Go, and their brand name, sent me a photo of a woman actually wearing a Kum & Go t-shirt. Now, I'm no expert on female fashion but the thought of a woman wearing a shirt with those words makes me wonder the impression she's trying to leave with those who see her.

- The Center for Science in the Public Interest (really--who knew there was such a group) has started a campaign, "Life's Sweeter with Fewer Sugary Drinks." One, that campaign title doesn't just roll off of the tongue and, two, the group has no money for a campaign. They do have a I have to believe that site traffic will be off the charts, don't you?

- Those fun folks at ABC are using the following approach in promoting the upcoming season of Dancing With the Stars. Their pitch seems to be "look at all the provocative, crazy characters we have on this season's show!" The question is, "will America tune in to watch the opinionated Nancy Grace, goofball David Arquette, talk show host Ricki Lake, celebrity brother Rob Kardashian, gender switching Chaz Bono and former NBA provocateur Ron Artest (who is working to change his name to Metta World Peace?)" Given that DWTS' target demo skews older, I think this lineup is a big risk.

- Here's a tasty quote from musician and noted womanizer, John Mayer, "Anybody who tells you to have a fallback plan are people who have had a fallback plan, didn't follow their dreams, and don't want you to either." Interesting insight from the guy who once called Jessica Simpson, "sexual napalm."

- And, finally, the marketing gimmick of the week goes to Beyonce. The multi-talented singer and actress performed on the MTV Video Music Awards, then revealed that she is pregnant. Since that announcement, sales for Beyonce's latest album, 4, have risen appreciably. The album had been underperforming, compared to prior releases, prior to the appearance.

1 comment:

  1. RE: Beyonce. Just think what the ratings for KMBC(channel 9) must be with Erin Little's continuous pregnancies.