Sunday morning coffee

- Google is estimating that its recent change to its search engine, called Google Instant, will save users more than 350 million hours per year, or two to five seconds per search, on average. The new feature has results pop up, along with corresponding search ads, as one types in a search term or phrase--it predicts queries from the first typed-in character.

- Colleague Rose Cameron, chief strategy officer at Euro RSCG, was recently interviewed by Advertising Age on her expertise at "selling stuff to dudes." In the interview, Rose said, "I'd like to say that men are highly adaptable. They're not. The hard thing for me to take into account is that men really love clarity. And they're dealing with a hell of a lot of ambiguity." Cameron's agency, Euro RSCG, handles the very successful Dos Equis "Most Interesting Man" campaign.

- Where the heck did Denard Robinson come from? The Michigan quarterback has to be the front-runner for the Heisman Trophy after his performances the past two weeks. Yesterday Robinson accounted for 502 of his team's 532 yards of total offense--258 of that in rushing yards. In his first week directing the Wolverines' offense, Robinson ran for 197 yards and threw for 186 in Michigan's 30-10 win over Connecticut. The sophomore's stat line should grow even more in the next two weeks--Massachusetts and then Bowling Green visit Ann Arbor before Michigan travels to Indiana in week five.

- It was the 40th anniversary of Marshall University's tragic airline accident, chronicled in the 2006 film We Are Marshall, this weekend. And, Friday night Marshall played West Virginia and was on the verge of one of the biggest wins in school history, up 21-6. Alas, the Thundering Herd fumbled the ball when they had first-and-goal with 8:30 left to play in the game. They subsequently gave up two touchdowns and a game-tying two point conversion before losing in overtime. That just isn't right...

- Here's the current drama on Dancing With the Stars and its desultory lineup of "stars" this season. Apparently Mark Ballas, dance partner for Bristol Palin, has been griping that Palin has missed too many practices and that their performance will be embarrassing. Uh, the very fact that Palin is on a show called "Dancing With the Stars" is embarrassing enough.

- Apparently, Pac 10 commissioner Larry Scott is pessimistic that Colorado will join the league in 2011. Colorado is currently negotiating with the Big 12 on its departure and it appears that it won't happen until 2012, leaving the Buffaloes to play one more year against the likes of Kansas, Missouri and Kansas State. Given the Buffs' performance yesterday against California, other Pac 10 foes are likely disappointed that CU's struggling football program isn't set to join the conference.

- The first song, "Boy Falls from the Sky," from Spider-Man: Turn Off the Dark, the Broadway musical set to now open in December, debuted last Friday on ABC's Good Morning America. The music is written and produced by U2's Bono and the Edge.