In the 1950's, payola scandals rocked radio when it was discovered that disc jockeys were accepting payoffs to play singles by artists whose management had paid the radio personalities. Now, it's blogola.
Elisa Camahort Page, COO of BlogHer.com, an online female community which logs 15 million unique visitors per month, said merely disclosing that a blogger is accepting money, freebies or perks to include product mentions isn't enough to solve the problem.
Watch for this issue to grow in visibility given the influence of bloggers on consumer opinion.
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