Yelp, the website which allows any of us to write a review on a business establishment or service, is changing its relationship with businesses. The website will now allow businesses cited on its site to respond to reviews. Previously, the reviews were one-way--from consumer to the site for public consumption.
If you're not familiar with Yelp, it's theme line is "Real People. Real Reviews." At the site you can find reviews for businesses in basically all major markets. For example, here in Kansas City, there are listings for restaurants and shopping but also for healthcare, pets, religious organizations and real estate.
Yelp is requesting that businesses use the public comments to correct inaccuracies or explain how they have fixed a problem. Check it out--yelp.com.
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